Treadmill is a dangerous stage in the organization’s development: if it is checked in time, creativity, risk-taking and flexibility can be re-injected, taking the organization back to Predictable Success.
Left unchecked, however, the organization will decline further into The Big Rut.
At this stage, process and administration have become more important than action and results. Worse, the organization loses its ability to be self-aware, and cannot diagnose its own sickness and decline.
When an organization reaches The Big Rut, it can stay there for a long time, on a very gradual, slow decline.