Howard Behar

Former president of Starbucks Coffee Company International, Howard is also the author of ‘It’s Not About The Coffee: Leadership Principles from a Life at Starbucks’.In this interview, Howard shares:

• » What it was like growing up in a family business, and how it affected the way he managed Starbucks;
• » The person who made the most impact on his personal development;
• » The single question that most changed his life;
• » How Starbucks designed their growth – and where they failed;
• » The two key factors in Starbucks success;
• » Why (and how) fast-growing organizations must rethink internal communications;
• » What to do with employees who become a barrier to change;
• » What it was like to go through Whitewater several times;
• » What Starbucks did to stay out of Treadmill;
• » The one thing Starbucks was never good at;
• » The confidential document Starbucks Head of HR left on the photocopier, and the critical impact it had on his definition of leadership;
• » What his most difficult personal challenge in leading Starbucks; and
• » What the most under-rated leadership skill is.

Find out more about Howard and “It’s Not About the Coffee” at http://HowardBehar.com

(Running time is approximately 30 minutes.)

Click below to listen to streaming audio

Click below to download the mp3 file

Click below to download in iTunes

Get a free copy “It’s Not About The Coffee”

Want to leverage some of Howard’s success principles to grow your own business? I strongly believe in Howard’s work and his message, so I’ve decided to give away a copy of Howard’s book. In order to win, simply take a moment to submit a comment, question or observation (below) about my interview with Howard and you’ll be entered in a drawing for a free copy of It’s Not About The Coffee”