John Jantsch

John Jantsch is a marketing and digital technology coach, an award winning social media publisher and the author of “Duct Tape Marketing” and “The Referral Engine”. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.In this interview John shares:

• » How he got to where he is today – from an advertising background;
• » How he designed the Duct Tape Marketing System for small businesses;
• » The role of blogging in the success of ‘Duct Tape Marketing’;
• » How he got $500k free publicity and a book deal;
• » His real-world definition of marketing for growing small businesses;
• » Why you need to view marketing as a system – and what that system needs to include;
• » Why relentless execution is more important than perfection in growing your business;
• » The key role of referrals in any business growth strategy;
• » How to build a system that generates a constant flow of high-quality referrals;
• » The single most under-utilized source of small business growth;
• » Integrating social media into your small business growth strategies;
• » The future: what’s next for John and his business;

 

Click here to read more about John Jantsch and ‘The Referral Machine’ at DuctTapeMarketing.com

(Running time is approximately 30 minutes.)

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Click below to download the mp3 file

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Get a free copy of “The Referral Engine”

Ready to use the power of word-of-mouth referrals in marketing your business and your brand? Already an active marketer but want to grow your business faster?
If so, I highly recommend John’s excellent new book “The Referral Engine” – and you can get your own free copy!
In order to win, simply take a moment to submit a comment, question or observation (below) about my interview with John and you’ll be entered in a drawing for a free copy of “The Referral Engine”: