Michael Port

Founder of Booked Solid University, author of 4 books including ‘Book Yourself Solid’ and ‘The Think Big Manifesto’, Michael is also a frequent business expert on shows such as MSNBC’s ‘Your Business’ and columnist for Entrepreneur MagazineIn this interview Michael shares:

• » What acting and improv taught him about how to grow a business;
• » How you can use your ‘transferable skills’ (even those of an actor) to improve your chances of business success;
• » How to make your organization leaner to stay inventive and creative;
• » Playing the ‘as if’ game, and the costs of getting it wrong;
• » Getting the balance right in your product offerings;
• » How he restructured a major new product right at the point of launch and why he did it;
• » How to test your underlying assumptions about the marketplace you’re selling to;
• » The vital difference between a niche and a target market – and why knowing the difference will dramatically accelerate your business growth;
• » The two most effective and fastest ways to grow a new business;
• » How to find the best people for you to sell to;
• » Getting out of Treadmill: How to continue to ‘think big’ and be creative after you’ve been doing the same-old same-old for many years.;
• » What Michael learned about mastery by studying martial arts, and what it means for succeeding in business;
• » How to greatly accelerate your organization’s growth by choosing your teachers wisely.

Find out more about Michael and Booked Solid University at http://MichaelPort.com

(Running time is approximately 30 minutes.)

Click below to listen to streaming audio

Click below to download the mp3 file

Click below to download in iTunes

Get a free copy of “Book Yourself Solid”

Simply use the form below to give us your feedback – comments, questions or observations on Les’s interview with Michael and you’ll be entered in a draw to receive a free copy of Michael’s book: