Nilofer Merchant on the New Rules for the #SocialEra
Last time we spoke with Nilofer Merchant we focussed on her groundbreaking book, ‘The New How’.
Today Nilofer is back, this time to speak about her new book, “11 Rules For Creating Value in the #SocialEra” – a deeply thought-through manifesto for those executives and others who are trying to make sense – at a high level – of the new social era we all live and work in.
If you’ve ever found yourself wrestling with the definition of ‘community’ (and the role of community in commerce) now that we live in a seemingly completely connected world, then Nilofer’s book – and this interview – will be eye-opening.
Listen and be excited. You can get a copy of “11 Rules For Creating Value in the #SocialEra” on your Kindle, here.
(Running time is approximately 33 minutes.)
Click below to listen to streaming audio
|Click below to download the mp3 file
||Click below to download in iTunes